Supertracker

Supertracker records statistics for each user arriving at your shop and allows you to generate various reports based on this data.

Supertracker records the following data:

• Referring page
• Referring query allows access to keywords used in search engine)
• Landing page (including query string - important for Pay Per Click campaign assessment)
• Arrival time / exit time /exit page
• IP address
• Country code / country name
• Customer's cart contents
• Number of clicks on shop (accuracy is not 100% as this is recorded based on session ID)
• Categories Viewed
• Products viewed
• Customer ID (if signed in)
• Order ID (if order was placed)
• Were products added to cart (true/false)
• Did the customer Checkout (true/false)

• How do my customers find my site?
• Which referring sites generate the most sales?
• Are there any trends which may help identify why customers are leaving without completing their purchase?
• Am I getting enough visitors from the countries I am targeting?
• Is my Pay Per Click Campaign delivering pay customers, rather than just expensive hits?

Reports Generated:

• Top Referrers
• Top Sales Generating Referrers
• Visiting Countries Stats
• Search Keywords Used - Totals
• Search Keywords Used in Last 24 Hours
• Search Keywords Used in Last 3 Days
• Search Keywords Used in Last Week
• Search Keywords Used in Last Month
• Top Exit Pages (No Sale)
• Top Exit Pages (No Sale, but added to cart)
• Average Clicks on Site by Referrer
• Average Time Spent on Site by Referrer
• Products Viewed Report
• Last Ten Visitors