We operate on the principal that we must all love and agree on the items we buy - we don't just buy designer childrenswear because the item is branded by a particular designer - (real 'horrors' can come from any design house is the reality!). We stock clothes that follow the trends, in advance of the trends - we try to find the trend makers (that really is a million dollar question, but we try our best! ) We also stock childrens designer clothes if they buck the trend - as long as they meet our strict buying criteria, we will place our faith in the design houses and their designs. We look for designerwear that is 'not everwhere' - we want to bring beautiful clothing for babies and children from premature babies / early babies / low birthweight babies / boys and girls that is exclusive to our boutique area and that, in turn, we hope our internet customers will love too. We have excellent exclusive arrangements with our design houses and this helps us to maintain exclusivity in the boutique.

www.shopatchild.com