- Use Social Media to increase sales

Hi there!

I'm Niamh from JSWeb - 'Helping You Build a Successful eCommerce' Business.

I've recently been talking with JSWeb clients about whether or not they are adopting the delights of Social Media.

A good number of you are already embracing its power, but some of the replies I got were "What is it?' and 'Will it take up lots of my time'?

Above all however, the most common question was, "Will Social Media help my business" - and to me the answer is YES, DEFINITELY and I will explain why.

1. So what is Social Media

The term social media describes media that is posed by the user and can take many different forms. Some examples of social media are forums, message boards, blogs and now applications like Facebook, YouTube and Twitter.
Social Media is rapidly becoming a key way of marketing your business and for that reason, more and more companies (especially small businesses) are realising the benefits from using Social Media tools.

2. Why use Social Media

In the past when people needed a service or product they'd look it up in the yellow pages. Today people just turn to search engines to find exactly what they are looking for (did you know that each day on average Google gets used 235 million times!).

The same goes for when customers are looking to purchase something, they now just look online to see whats on the market, check prices and to read what other people are saying about a product and the experiences they've had. This is where Social Media can really influence people's buying behaviour.

Adding social media to your website will allow your customers to promote your products and services and this will be seen by all of their online family and friends, therefore increasing your brand; visitors and sales!

3. But my customers don't use Social Media?

If you run an ecommerce website, chances are your customers - regardless of their age, gender or economic status - are active on social networks and social media sharing sites.

Take a look at the age distribution which looked across all 19 Social Media sites & counted them together. The resulting chart is right here below.

Source: pingdom

4. Do I need to use Social Media?

Yes you do, as Social media is not going away, in fact it's getting bigger all the time. Dont miss out on the opportunity of building your brand online ...plus you want to increase sales right?

5. Connecting Social Media to your website

Its so simple to get started, for just £75 we will install a module that sits on your website. Once your customers click the "like" or "Tweet" button it updates their facebook or twitter page telling all their friends and family about your website and products.

By giving us the nod (call us orvisit our Social Media ZenCart pages) we will install everything you need to take on the world of Social Media, then let your customers do the work for you!

Note: You do not need to set up a facebook or twitter page to use this mod.

Check out the links below, these are two of our customers who are successfully using this module.

• Horse Health
• Garden Direct

About me

I'm Niamh and recently joined JSWeb as Sales and Marketing Manager. I will be sending out regular emails and newsletters keeping you informed of the latest offers and trends available to you as a JSWeb customer. I may also give you a call from time to time to see if we can help you with your website or just for a chat to see how JSWeb is working for you. Speak to you soon...

Regards,