What do people who've actually purchased and used your product or service think about it?
Answering that question is one of the most fundamental tasks your website needs to accomplish--and it's as simple to do as it is important.
This contribution displays customer Testimonials. A sidebox shows portions of a random testimonial. When clicked on, the full testimonial is displayed.
See here for a demonstration (bottom of right column)
Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they're telling your visitors first and foremost that they had a positive experience with your products and company.
Testimonials aren't "salesy." Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.
Testimonials overcome skepticism. A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life--and can help them, too.